According to Your Text,social Media Can Support the Goal of Building

question 17

Multiple Choice

According to your text,social media can support the goal of building a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers,and by

• A)allowing the firm to offer coupons and discounts to a larger number of customers.
• B)allowing firms to build a customer database to use to promote other products.
• C)generating positive-word-of-mouth communication about the brand across social networks.
• D)reducing the number of other promotional activities in which the firm must engage.
• E)having the ability to track the competition on social networks.

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Definitions:

Multiple Functions

Refers to objects, systems, or roles that serve more than one purpose or perform more than one task.

Language

A system of communication used by a particular country or community.

Hyperbole

A rhetorical device that uses an exaggeration.

Rhetorical Device

Techniques used in writing or speaking to persuade, inform, or entertain the audience, such as metaphors, similes, and alliteration.