When Determining the Top Most Valuable Global Brand in 2015,three

question 135

Multiple Choice

When determining the top most valuable global brand in 2015,three criteria were used: (1) the financial performance of the branded product, (2) the ability of the brand to draw a premium price or significantly impact the company's profits,and (3) the

• A)length of time the product has been on the market.
• B)role the brand plays in influencing consumers.
• C)number of competitors competing against the product.
• D)amount of money spent in order to promote the product.
• E)role the brand plays in corporate philanthropy efforts.

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