The Measure of the Quantity of Purchase Dollars Each Customer

question 24

Multiple Choice

The measure of the quantity of purchase dollars each customer spends on the company's products is referred to as share of

• A)wallet.
• B)market.
• C)product.
• D)equity.
• E)customer.

---

Definitions:

Negative Reinforcer

A stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.

Positive Reinforcer

Any stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated in the future.

Punisher

A stimulus or event that follows a behavior and decreases the likelihood of that behavior occurring in the future.

Self-Modification

The process through which individuals change their behavior or self-perception through self-determination and personal effort.