A Company Uses a Software Program to Capture and Analyze

question 41

Multiple Choice

A company uses a software program to capture and analyze consumer data to create and maintain customer profiles,including buying habits and purchasing patterns.It then uses this information to design individualized fulfillment strategies for its customers.The company is most likely engaged in

• A)customer segmentation analysis.
• B)customer relationship management.
• C)share of customer management.
• D)lifetime value marketing.
• E)target market segmentation.

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Definitions:

Challenging

Presenting difficulty or testing someone's abilities or determination in a way that is stimulating and engaging.

Creative Atmosphere

An environment or culture that nurtures innovation, open-mindedness, and the free flow of ideas, supporting creativity.

Business Factors

include the various elements that influence the operation and success of a company, such as market trends, competition, and internal capabilities.

Number

A mathematical object used to count, measure, and label; fundamental in mathematics.