A Company That Tracks Customers' Shopping Patterns and Then Sends

question 87

Multiple Choice

A company that tracks customers' shopping patterns and then sends them sales offers that complement their previous purchases is engaged in

• A)lifetime value marketing.
• B)customer relationship management.
• C)target market segmentation.
• D)share of customer management.
• E)customer segmentation analysis.

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Definitions:

Episodic Memory

A type of long-term memory that involves the recollection of specific events, situations, and experiences, including contextual details like time and place.

Interesting People

Individuals whose actions, achievements, or personalities are considered to be fascinating or noteworthy.

Declarative Memory

A type of long-term memory that involves the conscious recall of specific facts and events, often known as "knowing what," distinguishable from procedural memory, which entails "knowing how."

Hippocampal Complex

A crucial part of the brain involved in memory formation, spatial navigation, and the consolidation of information from short-term to long-term memory.