The Data Analysis Technique That Uses Sophisticated Algorithms to Try

question 136

Multiple Choice

The data analysis technique that uses sophisticated algorithms to try to determine the future actions of customers is called

• A)lifetime value analysis.
• B)customer segmentation analysis.
• C)demographic value analysis.
• D)predictive modeling.
• E)recency-frequency-monetary analysis.

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Definitions:

Product-level Activity

Activities and costs associated with a specific product, rather than with a company's operations as a whole.

Plantwide Overhead Rate

A single predetermined overhead rate that is used throughout a plant.

Activity-based Costing

This accounting methodology allocates indirect costs to specific products or services based on their usage of activities, enhancing accuracy in costing.

Departmental Overhead Rates

The allocation of indirect costs to specific departments based on a predetermined rate, for more accurate cost distribution.