If a Company's CRM Efforts Lead to an Increase in the Number

question 123

Multiple Choice

If a company's CRM efforts lead to an increase in the number of goods or services purchased by a consumer, then it has been successful in increasing its

• A)lifetime value.
• B)customer focus.
• C)share of customer.
• D)customer equity.
• E)product equity.

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Definitions:

Basis Of Bargain

Basis of bargain refers to the essential facts and expectations that form the foundation for a contract or agreement between parties.

Representation

A statement or action made to induce another party into a contract, which may not necessarily be a strict warranty.

Negligent Failure-To-Warn

A legal claim that occurs when a party fails to appropriately inform others about the known risks or dangers associated with a product or activity, resulting in harm.

Sophisticated Users

Consumers or users who have a high level of expertise and knowledge about a particular product or service.