The Measurement of How Well a CRM Program Prioritizes Customers

question 30

Multiple Choice

The measurement of how well a CRM program prioritizes customers based on each customer's profitability is referred to as

• A)share of customer.
• B)lifetime value.
• C)customer focus.
• D)customer equity.
• E)dollar fill ratE.

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Definitions:

Circadian Rhythm

The internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.

EEG Activity

The recording of electrical activity along the scalp produced by the firing of neurons within the brain, typically used to diagnose sleep disorders, epilepsy, and brain diseases.

Light Sleep

A stage of sleep characterized by low amplitude, high frequency brain waves and easier arousal compared to deeper sleep stages.

Socio-historical Context

The mix of social and historical factors at a specific time that affect the environment surrounding an individual or community.