The Process of Identifying and Assessing What Is Being Said

question 70

Multiple Choice

The process of identifying and assessing what is being said about a company,individual,product,or brand on the Internet is referred to as

• A)social media marketing.
• B)social media monitoring.
• C)digital monitoring.
• D)digital listening.
• E)content monitoring.

---

Definitions:

Personal Moral Philosophy

An individual’s set of beliefs, principles, and values regarding what is right and wrong.

Societal Culture

The shared customs, beliefs, values, norms, and social behavior that characterize the members of a society or community.

Business Culture

Business culture encompasses the values, beliefs, behaviors, and practices that define the environment within a company and how it conducts its business.

Laws Enacted

Legislation that has been officially approved and implemented by a governing body.