In the FAB Approach,attributes or Facts Relating to the Product

question 21

Multiple Choice

In the FAB approach,attributes or facts relating to the product being sold or demonstrated are referred to as

• A)advantages.
• B)benefits.
• C)values.
• D)features.
• E)sources.

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Definitions:

Myxedema

A severe form of hypothyroidism characterized by swelling of the skin and underlying tissues giving a waxy consistency, most notable in the face.

Basal Metabolic Rate

The speed at which the body consumes energy to support crucial life processes like breathing and staying warm when in a state of rest.

Diabetes Mellitus

A metabolic disease characterized by high blood sugar levels over a prolonged period, due to insulin production or response issues.

Adenohypophysis

The anterior lobe of the pituitary gland, responsible for secreting several key hormones that regulate growth, reproduction, and metabolism.