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To achieve long-term success in professional sales,all efforts must be centered on
Technology Adoption Life Cycle
A framework within sociology that outlines how an innovation or new product gains acceptance, focusing on the psychological and demographic attributes of particular groups who adopt it.
Innovators
Individuals or entities that introduce new ideas, products, or methods, often driving changes and progress in various fields.
Early Adopters
Individuals or businesses who use or adopt new products, technologies, or innovations before the majority of others do.
Early Majority
The segment of consumers in the technology adoption lifecycle that adopts a new product just before the average person, usually after seeing evidence that it works from the "early adopters."
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