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All of the following are factors that contribute to shaping a retailer's image EXCEPT
Percentile Score
A statistical value indicating the relative standing of a score within a group, showing what percentage of the group's distribution falls below it.
Confounding Variable
An external variable that influences both the dependent and independent variables in an experiment, potentially skewing the results.
Independent Variable
In experimental research, the variable that is manipulated or changed to observe its effects on the dependent variable.
Dependent Variable
The outcome the researcher is interested in measuring.
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