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Direct Selling Works Best for Individuals Who Have Difficulty Building

question 67

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Direct selling works best for individuals who have difficulty building up a reliable network of customers.


Definitions:

Self-Efficacy

A person’s belief that she or he is capable of performing a task.

Motivation

The process by which a person’s desires and values influence his or her behavior.

Self-Efficacy Theory

A concept in psychology that refers to an individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Confidence

The belief in one's abilities, qualities, and judgment, often leading to a sense of self-assurance.

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