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What Is "Journey Mapping" and How Is It Used by Retailers

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Essay

What is "journey mapping" and how is it used by retailers?


Definitions:

Quotas

Limits set on the quantity or value of goods that can be imported or exported over a specified period.

Countertrade

A form of international trade in which goods or services are exchanged for other goods or services, rather than for hard currency.

Exports

Goods, services, or technology sent out of a country to sell in international markets, contributing to a nation's economy.

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