Since Consumers Have the Tendency to Compare Prices on Almost

question 145

Multiple Choice

Since consumers have the tendency to compare prices on almost everything they buy,marketers setting prices should attempt to capitalize on this tendency by determining the price consumers will consider fair and reasonable for a product.This is known as the

• A)reference price.
• B)reasonable price.
• C)break-even point.
• D)dynamic price.
• E)benchmark pricE.