Consumers Will Be More Price Sensitive When

question 130

Multiple Choice

Consumers will be more price sensitive when

• A)some or all of the purchase price is paid by others.
• B)the cost of not getting the expected benefits of a purchase is high.
• C)the price they have to pay is more than they anticipated.
• D)they perceive the price as a gain rather than a forgone loss.
• E)a product's price is within the range that they perceive as fair or reasonablE.

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