Which of the Following Is Not an Element of the Promotion

question 132

Multiple Choice

Which of the following is not an element of the promotion mix?

• A)personal selling
• B)public relations
• C)Internet ordering
• D)sales promotion
• E)advertising

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Definitions:

Underlying Norms

Fundamental, often unspoken rules that govern behavior within a group or society.

Political Situation

A scenario characterized by the distribution of power and authority among individuals or groups and the dynamics of political actions and decisions.

Cognitive Dissonance

The inconsistency between a person’s beliefs, attitudes or behaviors.

Ingratiation

A psychological technique wherein an individual attempts to become more attractive or appealing to another person or group by praising or flattery.