As a Promotion Mix Element,public Relations Refers to

question 16

Multiple Choice

As a promotion mix element,public relations refers to

• A)nonpersonal promotional communication about a firm's goods and services.
• B)communication focused on promoting positive relations between a firm and its stakeholders.
• C)a set of nonpersonal communication tools designed to stimulate more frequent purchases of a product.
• D)advertising focused on promoting the company's image with its customers.
• E)the two-way flow of personal communication between the firm and its customers.

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Definitions:

Intrinsic Motivation

The drive to perform activities for their inherent satisfaction rather than for some separable consequence.

Extrinsic Motivation

Refers to motivation driven by external rewards such as money, grades, or recognition rather than the internal satisfaction of performing the task itself.

Salovey and Mayer's Model

A model that defines emotional intelligence as a set of skills including the ability to perceive, understand, manage, and use emotions effectively.

Emotional Intelligence

The ability to recognize, understand, manage, and reason with emotions in oneself and others, enhancing personal and professional relationships.