An Unaided Recall Test Is a Performance Metric That

question 113

Multiple Choice

An unaided recall test is a performance metric that

• A)requires consumers to recall advertisements with help to stimulate their memory.
• B)allows marketers to evaluate personal selling techniques of a sales force.
• C)requires consumers to recall advertisements from memory without any clues.
• D)allows marketers to measure how often the target market has been exposed to an advertisement.
• E)allows marketers to measure the percentage of the target market that has been exposed to a promotional messagE.

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Definitions:

Laissez-Faire Capitalism

A hypothetical economic system in which the government’s economic role is limited to protecting private property and establishing a legal environment appropriate to the operation of markets in which only mutually agreeable transactions take place between buyers and sellers; sometimes referred to as “pure capitalism.”

Specialization

The use of the resources of an individual, a firm, a region, or a nation to concentrate production on one or a small number of goods and services.

Total Output

The total amount of goods or services produced by an economy, industry, company, or individual over a specific period.

Continued Losses

Ongoing financial deficits where expenses exceed revenues over a period of time.