One of the Advantages of Radio as an Advertising Medium

question 75

Multiple Choice

One of the advantages of radio as an advertising medium is that it

• A)is audio-only.
• B)doesn't require marketers to segment an audience.
• C)is good for complex messages.
• D)is cost-effective.
• E)has a long exposure timE.

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Definitions:

Supporting

The act of providing assistance or backing to individuals or groups, contributing to their success or wellbeing.

Staff Managers

Managers who use special technical expertise to advise and support line workers.

Human Behaviour

The range of actions and mannerisms exhibited by humans, which are influenced by culture, attitudes, emotions, values, ethics, and authority.

Management Skills

The abilities and competencies that enable an individual to manage others efficiently and effectively.