What Is the Aim of a Public Relations Campaign

question 83

Multiple Choice

What is the aim of a public relations campaign?

• A)to communicate directly with the consumer in an effort to provoke a response
• B)to coordinate promotion mix elements to provide a consistent message about the firm
• C)to keep the product before the public in an effort to reinforce previous promotional activity
• D)to promote positive relations between a firm and its stakeholders
• E)to stimulate quicker and more frequent purchases of a product

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Definitions:

Psychology

The study of the mind and behavior, exploring various aspects of conscious and unconscious experience as well as thought and emotion.

Behavioral Economics

A field of study that analyzes how psychological, social, cognitive, and emotional factors affect the economic decisions of individuals and institutions and the consequences for market prices, returns, and the allocation of resources.

Convey Love

To express feelings of love or affection towards someone through actions or words.

Asymmetric Information

A circumstance in which one party involved in an exchange has more or better information compared to the other party.