In the Early 2000s,the Mattel Company Was Faced with a Major

question 61

Multiple Choice

In the early 2000s,the Mattel Company was faced with a major problem with some of its toys due to faulty magnets and high levels of lead-based paint.When the company realized it was facing a serious problem,it immediately involved federal agencies on product safety,recalled millions of toys from the shelves,and launched a massive campaign to inform consumers about the recall.In addition,the company set up a crisis link on its webpage and posted updates regularly.Mattel's actions can be classified as

• A)consumer fraud.
• B)poor public relations.
• C)negative publicity.
• D)crisis management.
• E)direct marketing.

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Definitions:

Organizational Structures

The hierarchical arrangement of lines of authority, communications, rights, and duties of an organization, determining how roles, power, and responsibilities are assigned, and how work flows.

Physical Layout

the arrangement of physical elements in a space, such as furniture in a room or machinery in a factory.

Future Search Conferences

Interactive, participatory gatherings designed to foster open dialogue and strategic planning among stakeholders for future-oriented action.

Organizational Change

The process by which organizations transform their structures, strategies, processes, cultures, or operations to adapt to changes in the environment.