Desiree Is in Charge of Measuring a Print Ad's Success

question 111

Multiple Choice

Desiree is in charge of measuring a print ad's success.She assembles a group of consumers,shows the print ad to them and asks if they remember seeing the ad.Desiree is conducting a(n)

• A)frequency test.
• B)recognition test.
• C)benchmark test.
• D)reach test.
• E)unaided recall test.

---

Definitions:

Annual Fixed Costs

Expenses that do not change over a year regardless of the level of production or sales.

Variable Costs

Costs that vary directly with the level of production or sales, such as materials and labor.

Fixed Costs

Costs that do not vary with the level of output or production, such as rent, salaries, and equipment costs.

Total Cost

The sum of all costs incurred in the production of goods or services, including fixed and variable costs.