A Measure of How Often the Audience Is Exposed to a Promotional

question 30

Multiple Choice

A measure of how often the audience is exposed to a promotional message during a specific time period is referred to as

• A)depth.
• B)breadth.
• C)duration.
• D)reach.
• E)frequency.

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Definitions:

Productivity

measures the efficiency of production of goods or services expressed as a ratio of output to inputs.

Promotes Innovation

Encourages or facilitates the introduction of new ideas, products, or methods, fostering a culture of creativity and advancement.

Inhibits Innovation

Refers to factors or mechanisms that obstruct or slow down the process of creating new ideas, products, or methods.

Public Organizations

Entities that are owned, operated, and funded by the government, serving the public interest and providing services to citizens.