A Strategy of Cultivating High-Frequency Advertising at a Low Cost

question 26

Multiple Choice

A strategy of cultivating high-frequency advertising at a low cost can improve

• A)frequency.
• B)rate of trial.
• C)duration.
• D)revenue per ad dollar.
• E)reach.

---

Definitions:

Crowding

The perception of having less space than required, often leading to stress, discomfort, or decreased performance in individuals.

Density

In social contexts, it refers to the degree of closeness or connectedness in social networks; in physical contexts, it describes the concentration of matter in a given space.

Limited Space

Refers to the concept within environmental psychology and urban planning that physical space is finite, influencing human behavior, social interactions, and well-being.

Steinzor Effect

A phenomenon observed in communication patterns within groups, suggesting that individuals tend to respond more frequently to the last person who has spoken, influencing the flow of discussion.