_______ Refers to All the Activities That Communicate the Value

question 11

Short Answer

_______ refers to all the activities that communicate the value of a product and persuade customers to buy it.

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Definitions:

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Ethical Organization

An entity that prioritizes ethical values in its decisions, policies, and interactions with stakeholders.

Planned Obsolescence

A strategy where products are designed to have a limited useful life or become outdated quickly, encouraging consumers to purchase newer models.

Enterprise Resource-Planning System

Integrated software applications designed to manage a company’s resources, processes, and information across all functional departments.