________ Measures How Often the Audience Is Exposed to a Promotional

question 66

Short Answer

________ measures how often the audience is exposed to a promotional message during a specific time period.

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Definitions:

Electroconvulsive Therapy

A medical treatment involving electrically induced seizures for therapeutic effect, primarily used in severe cases of depression.

Drug Therapy

The treatment of disease by administering pharmaceutical substances.

Behaviour Therapists

Specialists in psychology that apply principles of learning and conditioning to help change maladaptive behaviors in individuals.

Pathological Behaviours

Actions or patterns of behavior that are indicative of disease or disorder.