It Has Been Shelly's Dream to Open a Bakery,and While

question 143

Multiple Choice

It has been Shelly's dream to open a bakery,and while she has experience in making all types of baked goods,she always gets rave reviews for her hand-decorated cupcakes.So,rather than open a bakery that offers a wide variety of baked goods,Shelly has decided to open a specialty cupcake shop to cater to that market only.This is an example of

• A)repositioning.
• B)market fragmentation.
• C)mass marketing.
• D)market segmentation.
• E)limited marketing.

---

Definitions:

Feminist Theory

A broad range of theoretical and philosophical perspectives that aim to understand gender inequality, critique societal norms, and advocate for the rights and equality of women.

Queer Theory

An intellectual and social movement that examines the roles of gender and sexuality in society, challenging traditional notions and categories.

Conflict Theory

A sociological perspective that focuses on the inherent divisions of society and the power struggles between social groups, often highlighting issues of inequality.

Post-Structuralist Theory

A philosophical theory that suggests structures and systems of society and language are inherently unstable and subject to interpretation, emphasizing the importance of power relations and discourses in shaping reality.