To Be Effective,segmentation Should Create Market Segments That Rate Favorably

question 123

Multiple Choice

To be effective,segmentation should create market segments that rate favorably on various criteria.Which of the following is not one of the criteria outlined in your text?

• A)substantial
• B)actionable
• C)variable
• D)measurable
• E)accessible

---

Definitions:

Constitutional Right

A right granted and protected by a country's constitution, often including the rights to free speech, equality, and privacy.

Free Speech

The right to express any opinions without censorship or restraint.

Permanence

The quality or state of being permanent; enduring without significant change.

Indefinitely

For an unknown or unstated length of time, often implying an extended period that has no predetermined end.