What Are the Two Most Commonly Used Demographic Variables Used

question 13

Multiple Choice

What are the two most commonly used demographic variables used by marketers?

• A)age and income
• B)education and family size
• C)family size and age
• D)age and gender
• E)gender and income

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Definitions:

Annual Revenues

The total amount of income generated by a business or organization from its activities over the course of a year.

Wal-Mart

A multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

High-income Economies

Countries with a high gross national income per capita, according to classification by international financial institutions like the World Bank.

Lower-middle-income Economies

Countries classified by the World Bank based on gross national income (GNI) per capita that are above low-income but below upper-middle-income thresholds.