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Clif Bar & Company,makers of energy and nutrition bars,expanded their product line to include Clif Kid Z Bars.These bars are specifically designed to provide the right kind of nutrition for growing children.For this product,Clif Bar & Company is segmenting the market based on
Charitable Donations
Financial or material contributions given to support organizations or individuals for philanthropic purposes without expecting return.
Ethical Dilemma
Situations that present a choice between options that are or seem equally unacceptable or unfavorable on ethical grounds.
Ethics Hotlines
A confidential reporting tool allowing employees to report unethical behavior or policy violations anonymously within their organization.
Codes of Ethics
Written guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards.
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