Marketers Particularly Target Older Americans Because

question 7

Multiple Choice

Marketers particularly target older Americans because

• A)they tend to pay more attention to advertisements than other consumers.
• B)they tend to be more educated than other consumers.
• C)they purchase products not only for themselves,but also for their family members.
• D)they tend to have more time and money than younger consumers.
• E)there are more products available to that age group.

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Definitions:

Moral Hazard

The risk that one party to a contract will engage in behaviors that are undesirable to the other party, due to asymmetrical information or guaranteed protections.

Information Gathering

The process of collecting data and information from various sources to understand a subject or solve a problem.

Artist

An individual who creates art, such as paintings, music, sculpture, or literature, often using a range of materials and techniques.

Gallery

A room or building for the display or sale of artworks, but can also refer to a collection or exhibition of art.