The Second Step in Deciding How Best to Position a Product

question 66

Multiple Choice

The second step in deciding how best to position a product is to

• A)evaluate consumer feedback.
• B)analyze competitors' positions.
• C)clearly define the product's competitive advantage.
• D)conduct test marketing on the product.
• E)assess the product's profit potential.

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Definitions:

Central Axis

The main or primary line around which a body or structure is organized or arranged.

Three-Layer Body Plan

The structural organization in animals that consists of three primary germ layers: ectoderm, mesoderm, and endoderm, which give rise to all tissues and organs of the organism.

Body Cavity

A hollow space within the body that houses vital organs and allows for their expansion, movement, and protection.

Gastrovascular System

A simple digestive system that has a single opening through which food is ingested and waste material is excreted, found in certain invertebrates like cnidarians and flatworms.