The Science of Using Psychology and Demographics to Segment Consumers

question 74

Short Answer

The science of using psychology and demographics to segment consumers is called _______ segmentation.

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Definitions:

Sustainable Development

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs, typically focusing on environmental, economic, and social pillars.

Volatile World

A term describing an environment characterized by rapid and unpredictable changes, often affecting global economies, politics, and societies.

Hedge Fund

A hedge fund is an investment fund that pools capital from accredited investors or institutions and employs a wide range of strategies to earn active returns for their investors.

Professional Facilitator

An individual who guides and manages group processes to ensure effective meetings, decision-making, and group collaboration.