It Has Been Shelly's Dream to Open a Bakery,and While

question 143

Multiple Choice

It has been Shelly's dream to open a bakery,and while she has experience in making all types of baked goods,she always gets rave reviews for her hand-decorated cupcakes.So,rather than open a bakery that offers a wide variety of baked goods,Shelly has decided to open a specialty cupcake shop to cater to that market only.This is an example of

• A)repositioning.
• B)market fragmentation.
• C)mass marketing.
• D)market segmentation.
• E)limited marketing.

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Definitions:

Conducting Job Interviews

Conducting job interviews involves evaluating candidates for a position by asking questions to assess their skills, qualifications, and fit for the organization.

Target Markets

Refers to a specific group of potential customers towards whom a company directs its marketing efforts and strategies.

Internally

Refers to something happening or existing within an organization, system, or entity rather than involving external factors.

Podcasting

The production and distribution of audio or video episodes that audiences can download or stream online.