Marketers Particularly Target Older Americans Because

question 7

Multiple Choice

Marketers particularly target older Americans because

• A)they tend to pay more attention to advertisements than other consumers.
• B)they tend to be more educated than other consumers.
• C)they purchase products not only for themselves,but also for their family members.
• D)they tend to have more time and money than younger consumers.
• E)there are more products available to that age group.

---

Definitions:

Book Income Tax Expense

The amount of income tax a company reports in its financial statements, which may differ from the tax owed to tax authorities.

Deferred Tax Asset

An accounting term for items that reduce future tax liability because of temporary differences between the book value and the tax value of assets and liabilities.

Future Taxable Income

The income that a company or individual expects to earn in future periods that will be subject to tax.

Probability

A measure of the likelihood of a specific event happening, expressed as a number between 0 and 1.