Marketers Are Particularly Interested in Segmenting Older Americans Because They

question 97

Short Answer

Marketers are particularly interested in segmenting older Americans because they typically have two things that most of their younger counterparts do not: time and ______.

---

Definitions:

ROCE

Return on Capital Employed; a financial ratio that measures a company's profitability and the efficiency with which its capital is used.

Financial Flexibility

The ability of an organization to adapt its financing and investment strategies in response to changes in the marketplace or its own operations.

Fiscal Stress

A situation in which a government struggles to meet its financial commitments or to balance its budget.

Credit Worthiness

An assessment of a borrower's ability to repay debts based on their financial history, credit score, and other factors.