Idea Generation Is the Stage in the New-Product Development Process

question 152

Multiple Choice

Idea generation is the stage in the new-product development process in which

• A)a collection of product concepts is generated for determining potentially viable new products.
• B)it is determined if the idea fits into the company's marketing strategy and should be developed.
• C)ideas are test-marketed with consumers to determine if they should be developed further.
• D)prototypes are developed to test new product ideas.
• E)the company determines the direction it will take in developing new products.

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