In Which Stage of the New-Product Development Process Do Most

question 81

Multiple Choice

In which stage of the new-product development process do most ideas for new products and services end up getting rejected for one reason or another?

• A)idea screening
• B)business analysis
• C)test marketing
• D)product development
• E)idea generation

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Definitions:

Audience's Personalities

The collective characteristics, traits, and preferences that define the individuals who make up a particular audience.

Behavioral Economics

A field of study that examines the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Predictable Manner

A way of acting or occurring that is expected based on patterns or previous experience, lacking in surprises or variability.

Direct Request Pattern

A pattern of organization that makes the request directly in the first paragraph.