When Fisher-Price Comes Up with an Idea for a New

question 95

Multiple Choice

When Fisher-Price comes up with an idea for a new toy,it needs to ensure that the children who play with the toy will not choke on any of its parts and that the toy in general will not be a hazard to the children who will be using it.In what stage of the new-product development process will these safety checks occur?

• A)test marketing
• B)product development
• C)product launch
• D)idea generation
• E)idea screening

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