In What Stage of the New-Product Development Process Would Organizations

question 70

Multiple Choice

In what stage of the new-product development process would organizations use social media to evaluate potential new products?

• A)product launch
• B)idea screening
• C)business analysis
• D)idea generation
• E)test marketing

---

Definitions:

Cholera

An infectious disease caused by the bacterium Vibrio cholerae, leading to severe diarrhea and dehydration.

Spirillum

A spiral-shaped bacterium.

Parasite

An organism that lives on or in another organism and relies on it for nourishment or some other advantage to the detriment of the host organism.

Viruses

Microscopic infectious agents that can replicate only inside the living cells of an organism and are capable of causing diseases.