_____ _____Involves Coming Up with a Set of Product Concepts

question 30

Short Answer

_____ _____involves coming up with a set of product concepts from which to identify potentially viable new products.

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Definitions:

Persuasion

The process or action of impacting a person's beliefs, attitudes, or behavior via dialogue, logic, or persuasion.

Wellness

The state of being in good health, often as an actively pursued goal, encompassing physical, mental, and emotional well-being.

AIDA Strategy

A marketing model that outlines the process for achieving successful advertising and sales, standing for Attention, Interest, Desire, and Action.

Sales Messages

Communications designed to persuade or inform potential customers about a product or service.