The New-Product Characteristic That Refers to How Well a New

question 101

Short Answer

The new-product characteristic that refers to how well a new product fits into a potential customer's needs, values, product knowledge, and past behaviors is ________.

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Definitions:

Doing Business

The activities and actions involved in managing and operating a company or engaging in commerce.

Limited Liability

A legal principle where a person's financial liability is limited to a fixed sum, most commonly the value of a person's investment in a company or partnership.

Articles of Incorporation

A document filed with a state government to legally establish a corporation.

Nonprofit Corporation

A nonprofit corporation is an organization established for purposes other than generating profit, often focused on charitable, educational, religious, or scientific endeavors.