Examlex
Which of the following is not a qualitative method for data collection?
Functional Benefit
The practical or utilitarian advantage that a product or service provides to its users.
Psychological Benefit
The emotional or mental gain derived from a product or service, which can include feelings of pleasure, satisfaction, or well-being.
Perceptual Benefit
Perceptual benefit refers to the subjective value or advantage that consumers perceive in a product or service, which influences their decision-making process.
Marketing Strategy
The comprehensive plan formulated particularly for achieving the marketing objectives of the organization; it includes campaigns, actions, and decisions to build and sustain a competitive market position.
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