By Using Infrared/near-Infrared Light,which Technology Allows Researchers to Directly Measure

question 30

Multiple Choice

By using infrared/near-infrared light,which technology allows researchers to directly measure how consumers allocate their attention to various marketing and nonmarketing stimuli in their environment?

• A)eye tracking
• B)EEG scans
• C)fMRI scans
• D)facial coding

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Definitions:

Reinforcement

In behaviorism, it is a consequence applied that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Internal Representational Systems

The mental mechanisms by which individuals organize, interpret, and store information about the world around them.

Self-Report Inventories

Psychometric tests where individuals provide subjective information about their own feelings, behaviors, and attitudes, often used in psychological studies.

Projective Techniques

Assessment instruments in psychology that employ vague stimuli to provoke reactions, thereby uncovering facets of a person's character.