To Find Out What Scent Consumers Prefer for a New

question 86

Multiple Choice

To find out what scent consumers prefer for a new floor cleaner,the researcher conducts a focus group and exposes the participants to several scents,asking them which one they would buy.Select the type of research being conducted.

• A)analytic
• B)exploratory
• C)predictive
• D)causal
• E)descriptive

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