The Study of Individuals,groups,or Organizations and the Processes They Use

question 2

Multiple Choice

The study of individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of products,services,experiences,or ideas to satisfy needs is known as

• A)market development.
• B)cognitive dissonance.
• C)sensory marketing.
• D)consumer behavior.
• E)strategic planning.

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Definitions:

Stimulus Discrimination

The ability to differentiate between various stimuli, responding differently based on their distinct characteristics.

Classical Conditioning

The process in which learning is achieved by regularly pairing two stimuli until a response once caused by the second stimulus becomes caused by the first stimulus.

Conditioned Stimulus

A stimulus that was once neutral but, after pairing with an unconditioned stimulus, now triggers a conditioned response.

Higher-order Conditioning

A form of conditioning involving the modification of reaction to a neutral stimulus by first associating this stimulus with another conditioned stimulus.