Marketers Can Classify Business-To-Business Buying Situations into Which Three General

question 87

Multiple Choice

Marketers can classify business-to-business buying situations into which three general categories?

• A)new buy,straight rebuy,and modified rebuy
• B)retail,wholesale,and resell
• C)consumer,government,and institutional
• D)new buy,repeat purchase,and modified purchase
• E)new purchase,modified purchase,and extended purchase

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Definitions:

Year 2

Refers to the second year of a specific timeframe or plan.

Operating Cycle

The period it takes for a company to purchase inventory, sell products, and collect cash from customers, reflecting the efficiency of its business operations.

Total Asset Turnover

A financial ratio that measures a company's ability to generate sales from its assets by comparing sales to total assets.

Average Sale Period

The time it takes to convert your inventory into sales, usually expressed in days.