The Use of Sensation and Perception to Influence Consumer Preferences

question 48

Multiple Choice

The use of sensation and perception to influence consumer preferences and choice is the idea behind

• A)selective distortion.
• B)sensory marketing.
• C)selective attention.
• D)selective retention.

---

Definitions:

Warrant

A warrant is an official document issued by a legal or government official authorizing the police or some other body to make an arrest, search premises, or carry out some other action relating to the administration of justice.

Foreign Countries

Nations that are outside the jurisdiction or territory of one's own country, often having different legal, cultural, and political systems.

Advertising Law

Regulations and legal standards that govern the ways in which products and services can be promoted to the public.

Deceptive Practices

Activities by individuals or businesses that mislead or lie to consumers, often regarding the nature or quality of a product or service.