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What Is Consumer Behavior and What Impact Does It Have

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What is consumer behavior and what impact does it have on marketing campaigns?


Definitions:

Role Confusion

A situational or developmental issue where an individual struggles to understand their own role or identity within specific contexts or society.

Epigenetic Principle

A concept in psychological development that proposes growth occurs through a predetermined unfolding of personalities, in which early experiences can affect later outcomes, but not through direct genetic transmission.

Hereditary Factors

Genetic influences on individual characteristics, behaviors, and psychological traits.

Unconscious Forces

Mental processes that are not directly accessible to consciousness but influence judgments, feelings, or behavior.

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